Jessica Alba’s company sues for trademark infringement

Executives at The Honest Company have filed a lawsuit against the bosses of Colorado-based company Honest Herbal, which sells cannabinoid rich hemp products such as oil and lotions, for trademark infringement, according to TMZ.com.

The Colorado based company makes cannabinoid rich hemp products such as lotions and skincare related items.

The lawsuit states that Honest Herbal called itself such to confuse customers into thinking their products are related to Alba's endorsed products.

The Honest Company executives claim they sent a cease-and-desist letter to Honest Herbal bosses earlier in September (17) warning that they would take legal action if they didn’t drop the Honest name. This notice was reportedly ignored.

In their lawsuit, they are seeking financial compensation and a judge to issue an order banning the company from using the Honest name.